Fello occupies a narrow slot in the real estate stack: it does not sell you leads, and it does not build you a website. Its pitch is that the money is already in the database you own, and its job is to work that database until deals surface. Unlike most of the category, it also publishes its prices, on a plain three-tier page. Here is what Fello costs in 2026, from its own pricing page, what each tier buys, and where the honest evaluation questions sit.
The short answer
Fello publishes three contact-based tiers with two billing prices each. Growth starts at $499/mo billed monthly or $415/mo billed annually, on 3,000 active contacts. Scale, marked most popular on the pricing page, starts at $799/mo monthly or $665/mo annually, on 10,000 active contacts. Enterprise starts at $2,000/mo monthly or $1,667/mo annually with a custom contact allowance. Contacts beyond your tier cost $50/mo per additional 1,000, and Felix, the AI teammate that runs 1:1 follow-up, is priced as a separate add-on plan on any tier.
| What | Published cost | Notes |
|---|---|---|
| Growth (entry tier) | $499/mo monthly; $415/mo annually | 3,000 active contacts |
| Scale (most popular) | $799/mo monthly; $665/mo annually | 10,000 active contacts |
| Enterprise | $2,000/mo monthly; $1,667/mo annually | custom contact allowance |
| Extra active contacts | +$50/mo per 1,000 | beyond the tier allowance |
| Felix AI teammate | separate add-on plan | AI calling, AI SMS, 1:1 email, team handoffs |
All figures from Fello’s own pricing page, checked September 2026. Training and onboarding are marked included with a one-time fee whose amount the page does not show; confirm current terms with Fello before deciding.
What the tiers actually buy
The platform’s premise is a living database: every contact re-scored and refreshed continuously, so the system surfaces who is worth a conversation this week. The published feature set around that premise includes property intelligence, an AI-powered lead score, a consumer-facing dashboard for homeowners, nurture emails, contact segmentation (up to 100 lists on Growth, 200 on Scale), postcards and QR-code marketing. Fello reports being trusted by 1,000+ WSJ RealTrends teams, which tells you the buyer profile: teams with a large existing database and the discipline to work it.
The differentiating line item is Felix. On the pricing table, the AI calling, AI SMS, 1:1 email and team handoff rows all carry a “Felix plan” marker rather than an included marker, which is the practical answer to what Felix costs: it is its own plan, added to whichever tier you hold. Conceptually Felix is an AI ISA that holds real conversations across text, calls and email, and hands off to a human the moment someone is ready. The compliance section of the table is also worth reading closely, because it lists a Proof of Consent Certificate and Do Not Call verification as included features, which is the right shape for anything that texts and calls homeowners at scale.
What Fello is not
Fello is not a CRM replacement, and its own positioning says as much: this is a nurture and intelligence layer that sits over the database you already maintain somewhere else. That framing sets the honest evaluation question, which is overlap. If your current CRM already runs smart plans and automated follow-up, you are not buying your first follow-up engine, you are buying a second one, and the second one has to pay for itself per closing. The cleanest way to pressure-test that is to understand exactly what an AI ISA does today, then ask which system should own the conversation: our explainer on AI ISAs covers the ground.
The second question is database size, because the pricing is contact-tiered on purpose. At 3,000 contacts you fit Growth. The moment your real database is 8,000 or 14,000 contacts, you are a Scale or Enterprise buyer with per-1,000 overages in play, and the annual-versus-monthly billing spread becomes real money. The vendor’s own ROI framing, that a meaningful share of any database will transact this year, is the correct mental model for the buy decision: the subscription is a claim on transactions you would otherwise miss, not a cost per lead.
The billing choice is its own decision
Every Fello tier carries two published prices, and the gap between them is consistent: paying annually sits roughly 17 percent under the monthly rate on all three tiers. That is a bigger swing than most subscription discounts in this category, and it compounds exactly when the tool is working, because a team that renews a database-nurture platform is a team that watched it surface deals. The discipline this imposes on you is simple: do not sign annual on faith. Run monthly for a quarter, count the conversations Felix actually held and the appointments they produced, and only then lock the annual rate if the math holds.
One more billing detail worth knowing before a demo: the pricing table marks training and onboarding as included with a one-time fee, and the amount of that fee is not published. Support is listed as email and chat on the plans, with Fello Academy courses and the customer community included. None of that is unusual for the category, but it means the number you should ask for on a demo call is the all-in first-year figure: tier, contact overages, the Felix plan if you want it, and the onboarding fee, so nothing surfaces later as a surprise line.
Who should skip it
A database-nurture platform presumes a database worth nurturing. A brand-new team with 400 contacts and no acquisition engine yet will pay Growth pricing for a system whose raw material does not exist, and that money is better spent on lead generation first: the lead generation guide covers the acquisition side. Fello’s own buyer profile, the thousand-plus RealTrends teams it names, describes the opposite situation: years of accumulated contacts, imperfect follow-up, and closing data that says the missed transactions were in the list all along. If you cannot honestly say which of those two situations you are in, that is the first question to settle, before any pricing question.
The stack math to run instead
Price Fello the way you would price any database-nurture platform: tier price, plus contact overages, plus the Felix plan if you want the AI teammate, divided by the closings it can plausibly touch. Then set that number beside a platform where lead capture sites, CRM, follow-up sequences, e-sign, transactions and voice AI are departments of one system at published pricing. The full brokerage-side context is in our brokerage software cost breakdown, and you can run your own per-closing math with the brokerage software cost calculator. Fello earns the same credit Real Geeks earns in our cost series: it publishes numbers, in a market where most vendors still hide behind a demo form.
Bottom line
Fello’s published prices make the decision legible: $499/mo to start on 3,000 contacts, $799/mo at 10,000, custom above that, plus the Felix plan if you want AI running the follow-up. What you are really buying is throughput on a database you already own, so run the subscription per closing, against the systems you already pay for, before adding the layer. And get the onboarding fee in writing on the first call, because that is the one number the published page leaves out.
Pricing dated September 2026 from Fello’s published plans. Verify with Fello before deciding.