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CMA · PRICING YOU CAN DEFEND

Price it like you’ve seen it coming.

A CMA is where an agent earns trust in one sitting — and where slow, generic tools give it away. BrokerDIY’s CMA builds the comp set, brackets the suggested range, and hands you a report under your brokerage’s brand, with the judgment left where it belongs: with you.

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Comp sets · suggested ranges · white-label reports · agent judgment first

Build the comp set

From subject to comps to range, fast

The mechanics of a defensible price opinion, without the spreadsheet archaeology.

1
Start from the subject propertyThe record you already have — beds, baths, area, condition notes — seeds the analysis instead of being retyped
2
Pull the comparablesBuild the comp set from the data your brokerage works from, with distances and deltas visible, not hidden
3
Adjust with reasonsThe adjustments are shown and editable — a CMA you can defend line by line in a listing appointment
4
Bracket the rangeA suggested range with the assumptions stated — never a single magic number presented as truth
Present it

A report that carries your brand

The CMA is a first impression of your brokerage — it should look like yours.

1
White-label by defaultThe report renders under your brokerage’s name and marks — not ours — consistent with the platform’s white-label posture
2
Built to explainFormatted for the kitchen table: the range, the comps, the reasoning — a conversation starter, not a data dump
3
Export and shareSend it, print it, attach it to the record — the CMA files to the deal like every other document
The honest line

An assistant, not an appraiser

The boundary is the same one that governs every BrokerDIY agent.

1
Judgment stays with the agentThe system brackets and explains; the pricing decision is yours — the same human-decides rule the whole platform runs on
2
Not an appraisalA CMA is a pricing opinion, not an appraisal — the report says so plainly, because licensed work deserves that clarity
3
Every CMA feeds the brainWhat you adjusted and how it sold becomes context for the next one — the brokerage’s pricing intuition compounds
Straight answers

CMA questions, answered plainly.

Where do the comparables come from?

From the listing and market data your brokerage already works through — assembled in the platform, with the comp set’s distances and deltas shown rather than buried. Live connector status for outside data sources is published honestly on the integrations page.

Is the report branded to my brokerage?

Yes — the CMA renders under your brokerage’s name and marks by default, the same white-label posture the platform applies to e-sign and the client-facing surfaces. It’s your pricing opinion; the paper should say so.

Does the AI pick the price?

No. It brackets a suggested range and shows the reasoning — the comps, the adjustments, the assumptions — and the pricing decision stays with the agent. That boundary is consistent across every BrokerDIY assistant: humans decide, software prepares.

Walk in with the range already bracketed.

Join the waitlist and we’ll reach out as founding spots open — no payment, no commitment.

  • Founding rate locked the day you join
  • First in line when early access opens
  • No payment, no commitment

No spam. We’ll only email you about BrokerDIY early access.

Comparing brokerage stacks? BrokerDIY vs Lofty, BoldTrail & Follow Up Boss.