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SOCIAL STUDIO · PLAN, DRAFT, PUBLISH

Your listings, published on schedule.

Every listing deserves its announcement, its just-sold, and its market update — and every one of them competes with everything else for the same Tuesday. Social Studio plans, drafts, and publishes your social content from the same system that knows the inventory, so the posts ship without eating the week.

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Listing posts · brand content · market updates · scheduled publishing

Plan from inventory

Content that knows what you’re selling

The calendar isn’t blank — it starts from what the brokerage actually has in flight.

1
Listing launches, automaticNew listing means announcement post: photos, price band, the hook — drafted from the listing record itself
2
Price changes and just-soldsThe moments that actually get engagement, triggered by the deal’s real state changes
3
Market updates from your dataLocal stats posts built from numbers your brokerage can stand behind
4
Brand content in the mixRecruiting posts, community pieces — planned alongside, not forgotten
Draft per platform

The right shape for every channel

One story, cut correctly for where it runs.

1
AI drafts the captionsPlatform-appropriate copy written from the listing facts — no invented details, because the source is the record
2
Photo-first where it mattersThe image set leads; copy supports
3
Edit before it shipsEverything is a draft until a human approves — same rule as everywhere in the platform
Publish and learn

Scheduled, shipped, and studying what works

Consistency is the whole game in social — this is the machine for it.

1
Schedule weeks aheadThe calendar fills in an afternoon, then runs itself
2
Publish on schedulePosts go out when they’re set to go out — no login-and-forget
3
Learn what earns attentionWhat got engagement feeds back into what gets drafted next — the same compounding loop the rest of the platform runs on
Straight answers

Social questions, answered plainly.

Does the AI write the posts?

It drafts them — captions and cutlines written from the listing record, so the facts are the brokerage’s facts, not invented ones. A human approves everything before it publishes; that boundary is consistent across every BrokerDIY agent.

Which platforms can we publish to?

Publishing runs through the platform’s social connections — check the integrations page for exactly what’s live today and what’s in early access. We keep that page honest rather than promising channels we haven’t shipped.

How is this different from a scheduling tool?

A scheduler moves posts; this plans them. Because Social Studio sits on the same brain as your listings and deals, the content starts from real inventory changes — launch, price move, just-sold — instead of a blank calendar someone has to fill from scratch every week.

Ship the content. Keep the week.

Join the waitlist and we’ll reach out as founding spots open — no payment, no commitment.

  • Founding rate locked the day you join
  • First in line when early access opens
  • No payment, no commitment

No spam. We’ll only email you about BrokerDIY early access.

Comparing brokerage stacks? BrokerDIY vs Lofty, BoldTrail & Follow Up Boss.