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AI ISA · ANNA & GRACE · 24/7

An inside sales agent that never goes home.

An AI ISA picks up every inbound lead the moment it lands — nights, weekends, holidays — qualifies the caller in natural conversation, books the showing while they are still interested, and routes to a human the second the call needs judgment. That is what Anna and Grace do inside BrokerDIY.

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Answers 24/7 · qualifies and books · hands off with full context · included in the plan

The job description

What an AI ISA actually does.

An ISA — inside sales agent — is the person who works the top of your funnel: answering fast, qualifying honestly, and getting the appointment on the calendar. An AI ISA does that same first-touch job on every lead, at every hour, without a shift schedule.

1
Answers on the first ring, 24/7Sign calls at 9pm, listing questions on Sunday — the phone gets picked up instead of going to voicemail.
2
Qualifies in natural conversationArea, price range, timeline, and whether they are already working with an agent — asked like a person, not a form.
3
Books the showing on the spotOffers real times, confirms the appointment, and puts it on the calendar while the buyer is still interested.
4
Logs everything to your brainThe call, the answers, and the outcome land in your brokerage’s private record — not in one agent’s phone.
The honest comparison

AI ISA vs a human ISA.

A human ISA is a real hire with real strengths. We are not going to pretend otherwise — here is where each one actually wins.

1
Coverage: AI winsA human ISA works a shift. An AI ISA answers the 9pm sign call and the Sunday listing question at the same speed as the Tuesday 10am one.
2
Consistency: AI winsEvery caller gets the same qualifying questions and the same logging discipline, on call one and call four hundred.
3
Judgment and relationship: humans winNegotiation, a nervous first-time seller, a complicated situation — those are human work, and the handoff exists precisely because of it.
4
The realistic setup: bothThe AI ISA takes first touch and qualification so your people spend their hours on the conversations that actually need them.
Where the machine stops

The handoff is the whole point.

An AI ISA that refuses to let go is a liability. Grace exists to move the call to the right human with the full story attached.

1
Routes by needListing question, buyer inquiry, or an existing client — the call goes to the right agent or team.
2
Hands off with contextThe human picks up knowing what was already asked and answered, so the caller never repeats themselves.
3
Nothing gets lostEvery conversation is logged to the brokerage record whether it ended in a booking or a handoff.
Straight answers

What brokers ask about AI ISAs.

The honest version, including the parts an AI ISA should not be doing.

What is an AI ISA?

An AI inside sales agent is software that does the first-touch ISA job: answering inbound calls and leads immediately, qualifying the person in natural conversation, and booking the appointment. In BrokerDIY that is Anna, with Grace handling routing and handoff to your team.

Does an AI ISA replace a human ISA?

Not for the work that needs judgment. It replaces the part of the job that is speed and consistency — picking up at 9pm, asking the same qualifying questions every time, logging every call. Negotiation, nervous sellers, and relationship work stay with your people, and the handoff is built in for exactly that reason.

Can it actually book a showing?

Yes — it offers real times, confirms the appointment, and puts it on the calendar during the call, then logs the outcome to your brokerage’s record.

What does an AI ISA cost in BrokerDIY?

It is part of the platform, not a separate per-seat ISA hire. BrokerDIY’s rate card is public: a 14-day free trial, then $29/mo, with the 10-seat team plan at $349/mo flat and $0 setup, month-to-month. See the pricing page for current allowances.

How is this different from an answering service?

A traditional answering service takes a message. An AI ISA qualifies the lead against your criteria and books the appointment itself, then files the whole conversation to your brokerage’s private brain so the follow-up has context.

Put an ISA on every lead.

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