The Postgres Brain
Every deal, message, and decision compounds into a private knowledge base only your brokerage owns. The longer you run it, the sharper it gets at your business — and it never trains anyone else’s.
THE PLATFORM · TEN SYSTEMS, ONE BRAIN
One operating system. Ten departments.
BrokerDIY replaces the duct-taped stack with one platform where every department — phones, follow-up, contracts, marketing, CRM — writes to the same private brain your brokerage owns.
The ten systems
Every department, drawn like a real brokerage.
Built inside a working brokerage — which is why the departments map to how deals actually move, not how software categories are named.
Universal Connectors
Orchestrates on top of the stack you already run — CRM, transaction platform, MLS feed, calendar. Planned early-access support for Lofty, kvCORE, Follow Up Boss, Dotloop, MLS/IDX and more.
Native CRM & Tasks
Contacts, pipeline, and tasks living in the same brain as everything else — for brokerages that want one roof instead of another integration.
Voice AI — Anna & Grace Explore →
Virtual Office voice agents answer every inbound call 24/7, qualify leads, book showings, and hand off to humans with full context.
Field Voice Assistant
Hands-free capture between showings: appointments, notes, and photos with AI vision — from your phone, earbuds, or AI glasses (early access).
AI Sequences Explore →
Instant speed-to-lead replies, drip campaigns, broadcasts, and newsletters — tailored per contact, A/B tested, and exited the moment a human conversation starts.
Built-in E-Sign Explore →
White-label signing under your brokerage’s brand — send, track, countersign, and file executed documents to the deal automatically.
Social Studio
Listing posts, brand content, and market updates planned and published from the system that already knows your inventory.
Multi-tenant isolation
Built multi-tenant from the first line of code. Your data, brand, and agents stay on your side of the wall — strictly separated from every other brokerage. How security works →
Model routing, handled for you
Every job goes to the right model automatically. You are billed in Atlas Actions — one plain unit — never in tokens and never per provider. When models get cheaper, your actions go further instead of your bill changing shape.
The honest comparison
The duct-taped stack vs. the operating system.
Most brokerages don’t have a software problem — they have a wiring problem. Five tools that never talk beats zero tools, but it loses to one brain.
The duct-taped stack
- CRM, dialer, TC software, e-sign, and email tools on separate logins and separate bills
- Follow-up quality depends on which agent saw the notification
- After-hours calls go to voicemail — and to the next sign down the street
- Contracts detour through another vendor’s brand
- Your operating history sits scattered across five vendors’ databases
- Every new agent means new seats on every tool
The BrokerDIY OS
- One platform — phones, follow-up, contracts, marketing, CRM in the same system
- Sequences fire instantly, every lead, every time — and exit when a human replies
- Anna & Grace answer 24/7, qualify, book, and hand off with context
- E-sign under your brand, filed to the deal automatically
- Everything compounds into a private brain your brokerage owns
- Flat Team pricing — growth doesn’t punish the software bill
Ready to run it all from one place?Founding rate locks the day you join — no payment, no commitment.
Looking at the transaction side specifically? Deadlines, signature chasing and document filing are covered in detail on transaction management software.
Straight answers
Platform questions, answered plainly.
The short versions of what broker-owners ask on the first call.
Is this a CRM replacement or an add-on?
Either. BrokerDIY can orchestrate on top of your existing CRM through planned connectors, or run everything native. Most brokerages start on top of their stack and move pieces native at their own pace.
What does “one brain” actually mean?
Every department writes to the same private knowledge base — so the front desk knows what marketing sent, the transaction desk knows what the lead asked, and nothing lives in a silo. Read the full explanation in What is an AI brokerage operating system?
How much does the platform cost?
A 14-day free trial, then Starter $29/mo, Pro 5× $99/mo, Pro 20× $199/mo, Team $349/mo with 10 seats included, and custom Enterprise. $0 setup fee. Details on the pricing page.
Can I see it before joining the waitlist?
Yes — the live demo is the actual product loaded with synthetic data. A free Google sign-in opens it, and sign-ins are saved to the early-access list.
Run it all from one place.
Now onboarding founding brokerages. Join the waitlist and we’ll reach out as founding spots open — no payment, no commitment.
- Founding rate locked the day you join
- First in line when early access opens
- No payment, no commitment
Comparing brokerage stacks? BrokerDIY vs Lofty, BoldTrail & Follow Up Boss.