What does a closed deal cost in lead spend?

Cost per lead means nothing without the funnel under it. Enter spend and your own conversion steps — every default is an editable example, not a benchmark.

What does a closed deal cost in lead spendFree — runs in your browser

Cost per lead $ (example) $25

Leads per month 200

Lead → appointment % 10%

Appointment → contract % 25%

Contract → close % 80%

Average GCI per deal $ $9,000

Appointments / month—

Contracts / month—

Closings / month—

Monthly lead spend—

Cost per appointment—

Cost per closed deal—

Lead spend as % of GCI—

Straight answers

Calculator questions, answered plainly.

Are these conversion percentages industry averages?

No — and treat anyone quoting you one universal funnel as a red flag. Use your own CRM’s stage history; the tool is only as honest as the rates you enter.

Why does cost per closing jump when I lower appointment rate?

Because spend is fixed at the top of the funnel — every stage you lose upstream divides the same dollars across fewer closings. That sensitivity is the point.

Can I use it for one channel vs another?

Yes — run it once per channel with that channel’s spend and rates, then compare cost per closed deal, never cost per lead.