What real estate software really costs, plan by plan, plus stack blueprints by brokerage size from solo agent to luxury brand.
The 2026 real estate CRM field without the feature-list fog: what each platform is actually good at, the three questions that pick the winner, and the renewal-time traps.
Fello publishes its prices: Growth $499/mo monthly ($415 annual) on 3,000 contacts, Scale $799/$665 on 10,000, Enterprise from $2,000/$1,667. Felix, the AI teammate, prices as an add-on plan.
Structure decides, not feature lists: total cost at full roster, data ownership, migration out, follow-up depth, and what to pilot before signing.
Rechat doesn’t publish pricing and no third-party figure meets a responsible sourcing bar. What the platform covers, and how to evaluate a demo-led AI operating system.
Real Geeks publishes its prices: $399/mo base plus $500 setup with 2 users, lead packages from $299. The $299 you saw quoted elsewhere is a lead package, not the base.
CINC doesn’t publish pricing. Third parties report solo around $899-$1,000/mo and team plans $1,299-$1,500/mo, plus AI, dialer, and ad spend. The all-in math.
Corcoran, Elliman, and BHHS all shipped proprietary AI platforms in 2026. What a boutique luxury brokerage can run without an enterprise budget.
Hybrid brokerages need trust accounting on one side and deal-making on the other. No platform does both well – how to run and price the two-stack.
Ylopo doesn’t publish pricing. Third parties report Suite at ~$295–$500/mo, Suite+ from ~$795/mo, plus setup and separate ad spend. What’s actually known.
“What does a CRM cost?” is the question every vendor in this category has learned to dodge. Some publish a rate card; more hide behind “request a demo.” The real answer has less to do with sticker prices than with the pricing model the vendor chose — per seat, per office, per transaction, or quote-gated…
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