Tech & Stack Costs

Dotloop publishes its prices: Premium $31.99–$34.99/mo, Teams $149/mo, broker plans from $199/mo. What each tier covers, and the stack math agents actually run.

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DocuSign publishes its prices: $10/mo Starter, $25+ Real Estate plans, $30-65/user business tiers. Where the envelope limits hide, and when it stops being cheap.

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Written by a company that builds one – so it owes you the honest version. The field by job, the five questions that matter, and when we are not the answer.

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Sierra publishes its pricing: $299.95 to $599.95/mo, with a reported 6-month commitment and setup. Full breakdown plus an honest comparison.

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kvCORE and BoldTrail don’t publish pricing. Third parties report $300-$499/user/mo and teams at $500-$1,500+. How to sanity-check the quote.

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Lofty is quote-only — every plan says Request Pricing. What teams report paying, what drives the quote up, and how it compares to a published rate card.

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Six questions decide whether brokerage software still makes sense in 18 months. A buyer-side checklist covering real cost per agent, data ownership, after-hours coverage, integration honesty, and exit costs.

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A layer-by-layer teardown of what brokerage software really costs in 2026: platform fees, per-seat creep, AI add-ons, and setup fees, with real budget math for a ten-agent shop.

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A new brokerage runs on five systems. Here’s the 2026 minimum viable stack, where the overspending happens, and how an AI operating system shrinks the list.

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