Lofty — formerly Chime — is one of the most capable all-in-one platforms in real estate. It’s also one of the hardest to budget for, because Lofty does not publish pricing: every plan on its official pricing page says “Request Pricing.” This guide walks through what teams actually report paying, what drives the number up, and how to compare it against platforms that publish their rate card.
The short answer
Lofty’s pricing is quote-only as of our check in August 2026. Third-party guides generally place it from roughly $449/month for core plans to $1,500+/month at enterprise tier, plus setup and add-ons. Treat those as estimates, not quotes — the only real number is the one Lofty gives your team.
What drives a Lofty quote up
- Tier and team size. Like most quote-led platforms, pricing moves with the plan level and the number of users.
- Managed advertising. Lofty’s multi-channel lead-gen service is an add-on that third-party guides report carries a percentage management fee on ad spend — your cost scales with your budget, not just your subscription.
- Setup fees. Third-party reviews frequently mention onboarding/setup costs on top of the subscription.
- Add-ons. Features like their Social Agent and advanced AI capabilities sit outside the base tiers.
Why quote-only pricing is itself a cost
When a platform won’t publish prices, comparison shopping stops being about software and starts being about sales calls. Teams end up negotiating instead of evaluating, and the number you get depends on how much the vendor thinks you can pay. If you’re reading this to budget, the honest advice is: get the quote in writing, ask what’s not included, and put it next to a published rate card.
How BrokerDIY’s published pricing compares
| BrokerDIY (published) | Lofty | |
|---|---|---|
| Entry | $0 trial, then $29/mo | Quote-only |
| Team | $349/mo flat, up to 10 seats | Quote-only |
| Setup | $0 | Per quote |
| Contract | Month-to-month | Per quote |
| AI cost | Included with published allowances | Per quote / add-ons |
The full feature-by-feature breakdown — including where Lofty still does more than we do today — is on our BrokerDIY vs Lofty comparison page, and every plan and allowance we sell is on the published pricing page.
Questions to ask any quote-only vendor
- What is the total first-year cost including setup, and is it month-to-month or annual?
- Which features are add-ons rather than included?
- If I use managed ads, what fee applies on top of my ad spend?
- What does it cost to add or remove agents mid-term?
Pricing observations dated August 2026, from Lofty’s public pricing page and third-party guides. Verify current pricing directly with Lofty — and with any vendor — before deciding.