BrokerDIY vs Lofty: the same brokerage stack, without the quote wall
Lofty is a capable all-in-one CRM, but its pricing is quote-gated — you can't see it until a sales call. BrokerDIY publishes every price and lets you bring your own AI key at zero markup. Here's the honest side-by-side — including where Lofty still does more than we do today.
BrokerDIY publishes its prices; Lofty does not. BrokerDIY starts at $0 with your own AI key, and its team plan is $349/mo flat for up to 10 seats. Lofty's pricing is quote-gated — its Agent, Team, Broker, and Enterprise plans all say "Request Pricing," with no public rate.
What each plan actually costs
| BrokerDIY | Lofty (formerly Chime) | |
|---|---|---|
| Entry price | $0 (Free, bring-your-own-AI) | Quote-only — "Request Pricing"¹ |
| Team price | $349/mo flat, up to 10 seats | Quote-only — "Request Pricing"¹ |
| Published pricing? | Free, Starter, and Team are on the page — Pro pricing is still being finalized | No — "Request Pricing" only¹ |
| AI cost | Included, or bring your own key at $0 markup | Not publicly disclosed (quote-only)¹ |
| Contract | Month-to-month (annual optional for a discount) | Quote-dependent |
| Setup fee | $0 | — |
¹ Lofty does not publish pricing; its official plan page lists Agent, Team, Broker, and Enterprise as "Request Pricing" (verified 2026-07-26).
The honest capability comparison
| Capability | Lofty | BrokerDIY |
|---|---|---|
| Transparent, published pricing | — | Mostly — Pro pending |
| Bring-your-own-AI (your key, $0 markup) | — | ✓ every tier |
| One unified surface (leads + deals + tasks + calendar + CMA) | Partial (CRM-centric) | ✓ |
| Operable task / transaction-checklist workspace | Via CRM | ✓ ClickUp-backed |
| Native CMA / valuation | Add-on (billed separately) | ✓ GAMLS RESO |
| Governed AI with visible human-in-the-loop approval | — (autonomous "AI ISA") | ◐ architecture live; CMA agent executes |
| 33 built-in lead-gen methods | ✓ | — |
| Native power dialer | ✓ | ◐ built, activating |
| Smart Plans marketing automation | ✓ | ◐ drip engine built, activating |
| Database-mining seller-intent ("Homeowner Agent") | ✓ | — planned as an auditable alternative |
| Month-to-month, no lock-in | Quote-dependent | ✓ |
Where Lofty still leads
Lofty ships a mature lead-operations engine today: a native Power Dialer, Smart Plans marketing automation, and a database-mining seller-intent tool (Homeowner Agent). If your buying decision is "which one does the most automated lead outreach the day I sign up," Lofty currently does more. BrokerDIY is building those write-paths during founding access; several (dialer, nurture) are built and activating, not yet everyday-live. We'd rather tell you that than surprise you.
- You can see the price. No sales call to learn what it costs.
- Your AI, your bill. Connect your own Claude or ChatGPT key and BrokerDIY never marks it up — your AI usage bills to your own provider account, with no platform markup layered on top.
- One surface, not a CRM with bolt-ons. Leads sit next to deals, tasks, calendar, and CMA, org-scoped.
- A task workspace you actually operate — pre-structured for a brokerage, without a two-week learning curve.
- Governed AI you can audit. When an AI action touches money or a client, a human approves it first — the opposite of a black-box that acts on its own.
- Month-to-month. Stay because it works, not because of a contract.
Lofty comparison questions, answered plainly.
Is BrokerDIY cheaper than Lofty?
BrokerDIY starts at $0 (bring-your-own-AI) and its flat team plan is $349/mo for up to 10 seats. Lofty doesn't publish pricing — every plan is quote-only ("Request Pricing") — so you'll need a Lofty quote to compare exact numbers.
Does BrokerDIY replace Lofty?
Not entirely, and we won't pretend it does. BrokerDIY unifies your leads, deals, tasks, calendar, and CMA in one governed surface and is strongest on transparency, task operations, and bring-your-own-AI economics. Lofty still ships more automated lead-outreach tooling today; those capabilities are activating in BrokerDIY during founding access.
What does "bring your own AI" actually save me?
If you already pay for Claude or ChatGPT, BrokerDIY routes AI features through your own key and never bills you a markup on that usage — so you're not paying twice for AI you already have.
Competitor names and marks are property of their respective owners. Lofty does not publish pricing (quote-gated) — verify current pricing directly with the vendor. Comparisons reflect BrokerDIY's assessment as of 2026-07-26.