BrokerDIY vs Real Geeks: IDX website bundle vs AI operating system
Real Geeks sells a straightforward proposition — an IDX lead-capture website bundled with a CRM, around $299/mo by third-party reports. BrokerDIY is a different animal: the AI operating system that runs the brokerage around whatever website you keep. The full cost breakdown is in What Does Real Geeks Cost in 2026? Published Plans, Explained.
Real Geeks doesn’t lead with a public rate card; third parties put the website + CRM bundle at ~$299/mo with a reported $250 setup. BrokerDIY publishes org plans with seats included — voice agents, sequences, e-sign, transactions included.
What each plan actually costs
| BrokerDIY | Real Geeks | |
|---|---|---|
| Entry price | Published org plans, from Starter (pricing page) | ~$299/mo (third-party reports) |
| Setup fee | Stated on the pricing page | ~$250 (third-party reports) |
| Team plan | Team bundles seats for the office, with optional add-on seats (pricing page) | Per their packaging — verify |
| Published pricing? | Yes — every plan and allowance on the page | Partial — third parties cite standard rates |
| Contract | — | Verify with Real Geeks |
Real Geeks pricing is from third-party guides (checked 2026-08), not a vendor rate card — verify with Real Geeks.
The honest capability comparison
| Capability | Real Geeks | BrokerDIY |
|---|---|---|
| IDX lead-capture website | Core product — included | Connect your existing site |
| CRM | Included, built for IDX leads | Native CRM + orchestrated follow-up |
| AI voice agents | Not native | Anna & Grace answer, qualify, and book 24/7 |
| AI follow-up | Automated IDX follow-up | AI-tailored sequences with winner promotion |
| E-signature & transactions | Via integrations | Built in, white-label, filed to the deal |
| Best fit | Agents buying website + CRM together | Brokerages unifying operations + AI |
What brokers ask about Real Geeks vs BrokerDIY.
Is Real Geeks good value?
For an agent who needs a lead-capture website and CRM in one purchase, ~$299/mo is defensible — third parties consistently call it good value. It’s a different job tha BrokerDIY: we don’t build your website; we run your brokerage.
Does BrokerDIY include a website?
No — and we say that plainly. BrokerDIY expects you to keep your site (or use any IDX provider) and connects around it. What’s built in: CRM, AI voice, sequences, e-sign, transactions, recruiting.
Can I use both?
Yes — Real Geeks for the IDX site, BrokerDIY for operations. That’s the orchestrate-on-top design; connector support for common platforms is planned for early access.
Competitor names and marks are property of their respective owners. Real Geeks pricing is third-party and dated 2026-08 — verify with the vendor. Comparisons reflect BrokerDIY’s assessment as of 2026-08-18.