BrokerDIY vs Real Geeks: IDX website bundle vs AI operating system
Real Geeks sells a straightforward proposition — an IDX lead-capture website bundled with a CRM, around $299/mo by third-party reports. BrokerDIY is a different animal: the AI operating system that runs the brokerage around whatever website you keep.
Real Geeks doesn’t lead with a public rate card; third parties put the website + CRM bundle at ~$299/mo with a reported $250 setup. BrokerDIY starts at $29/mo after a free trial — voice agents, sequences, e-sign, transactions included.
What each plan actually costs
| BrokerDIY | Real Geeks | |
|---|---|---|
| Entry price | $0 trial, then $29/mo | ~$299/mo (third-party reports) |
| Setup fee | $0 | ~$250 (third-party reports) |
| Team plan | $349/mo flat, up to 10 seats | Per their packaging — verify |
| Published pricing? | Yes — every plan and allowance on the page | Partial — third parties cite standard rates |
| Contract | Month-to-month | Verify with Real Geeks |
Real Geeks pricing is from third-party guides (checked 2026-08), not a vendor rate card — verify with Real Geeks.
The honest capability comparison
| Capability | Real Geeks | BrokerDIY |
|---|---|---|
| IDX lead-capture website | Core product — included | Connect your existing site |
| CRM | Included, built for IDX leads | Native CRM + orchestrated follow-up |
| AI voice agents | Not native | Anna & Grace answer, qualify, and book 24/7 |
| AI follow-up | Automated IDX follow-up | AI-tailored sequences with winner promotion |
| E-signature & transactions | Via integrations | Built in, white-label, filed to the deal |
| Best fit | Agents buying website + CRM together | Brokerages unifying operations + AI |
What brokers ask about Real Geeks vs BrokerDIY.
Is Real Geeks good value?
For an agent who needs a lead-capture website and CRM in one purchase, ~$299/mo is defensible — third parties consistently call it good value. It’s a different job than BrokerDIY: we don’t build your website; we run your brokerage.
Does BrokerDIY include a website?
No — and we say that plainly. BrokerDIY expects you to keep your site (or use any IDX provider) and connects around it. What’s built in: CRM, AI voice, sequences, e-sign, transactions, recruiting.
Can I use both?
Yes — Real Geeks for the IDX site, BrokerDIY for operations. That’s the orchestrate-on-top design; connector support for common platforms is planned for early access.
Competitor names and marks are property of their respective owners. Real Geeks pricing is third-party and dated 2026-08 — verify with the vendor. Comparisons reflect BrokerDIY’s assessment as of 2026-08-18.