BrokerDIY vs Follow Up Boss: a flat brokerage rate vs a per-user meter — and the migration, documented
Follow Up Boss is an established CRM with real per-user pricing: Grow lists at $69/user/month. BrokerDIY publishes one flat monthly rate for the whole brokerage — no per-user price on the rate card. Here’s the honest comparison, including what FUB’s own docs say you can and cannot take with you.
Follow Up Boss publishes its pricing: Grow is $69/user/month (billed per user), Pro is $499/month including 10 users with additional users at $49, and Platform is $1,000/month including 30 users with additional users at $20.⁷ BrokerDIY’s rate card has no per-user price at all — one flat monthly rate for the brokerage, published on the page.
Switching from Follow Up Boss: what actually moves
From Follow Up Boss’s own help center:⁸
- What you can take. FUB has a full built-in export: People → All People → filter → select → Export. Check “Export All Columns” and you get substantially everything per contact: stage, lead source, tags, up to six each of emails/phones/addresses, property fields, and — importantly — the most recent 50 calls, 50 texts, and 50 notes per contact, plus up to four relationships per contact.⁸
- What you cannot take. FUB’s docs say it plainly: emails cannot be exported (“Emails are only stored in Follow Up Boss, so they can’t be exported” — though mail sent through a connected inbox still lives in that inbox), and call recordings cannot be exported. History beyond the last 50 calls/texts/notes stays behind.⁸
- Who can run it. Exporting is owner-only by default; the account owner grants “Can Export” per user, and the owner is emailed a notification every time anyone exports. Run your export as the owner, with “All Columns” on.⁸
- Exporting deletes nothing — FUB’s docs repeat it twice. You can export while fully live and lose nothing.⁸
- What we do with it. BrokerDIY’s CSV import runs dry-run first, with a verdict on every row before anything is written, and a full import history you can re-check later.³
- In-flight deals. — (no published position yet; see the note at the bottom of this page)
- Overlap, not cliff. Export, dry-run import, verify, run FUB and BrokerDIY in parallel for a pay period, then cancel. Your FUB export remains on disk as your permanent backup copy.
What each side’s pricing model actually is
| BrokerDIY | Follow Up Boss | |
|---|---|---|
| Pricing model | One flat monthly rate for the brokerage | Per-user: Grow $69/user/mo; Pro $499/mo incl. 10 users, +$49/user; Platform $1,000/mo incl. 30 users, +$20/user (all + tax)⁷ |
| Published pricing? | Yes — full rate card on our pricing page | Yes — tiers public⁷ |
| Headcount meter | None — no per-user price on the rate card | Yes — per-user on Grow; per-additional-user on Pro/Platform⁷ |
| AI | Included; or bring your own key at no markup | “AI features are included” — but FUB notes many rely on data from paid Calling ($39/user on Grow)⁷ |
| Contract term | — | Monthly or yearly (2 months free) published⁷ |
The honest capability comparison
✓ live today · ◐ built, activating — never written to imply “today” · — not offered.
| Capability | Follow Up Boss | BrokerDIY |
|---|---|---|
| Per-user billing | ✓ (Grow per user; add-on users billed)⁷ | — (flat brokerage rate; no per-user price published) |
| Bring-your-own-AI key at no markup | — | ✓ |
| Dedicated follow-up CRM engine with a deep integration ecosystem | ✓ | Younger product; org-scoped unified surface |
| One surface: leads + deals + tasks + calendar + CMA | CRM-centric | ✓ |
| CSV import with dry-run + per-row verdicts | Import documented; dry-run per-row verdicts not documented | ✓³ |
| Native CMA / valuation | — | ✓ (GAMLS RESO) |
| Governance: human approval on AI actions touching money/clients | Not documented | ✓ |
| Full export of emails / call recordings | — (not exportable, per FUB docs)⁸ | Not applicable — your data exports as CSV |
Budgeting rather than comparing? Read the dated breakdown of what Follow Up Boss costs in 2026.
Where Follow Up Boss still leads
Follow Up Boss is a focused, mature follow-up CRM with a large integration ecosystem and years of polish. If you want an established dedicated follow-up CRM and are happy paying per user, FUB delivers that today. BrokerDIY is the younger product; our case is the pricing model, the AI economics, the governance model, and not metering your team’s headcount.
- No per-user meter. FUB’s own pricing page bills Grow per user and charges per additional user on every team plan.⁷ Our rate card carries one flat monthly rate for the brokerage — not a per-user meter that climbs with every recruit.
- AI without the calling asterisk. FUB includes AI features but notes many rely on data from its paid Calling add-on.⁷ BrokerDIY includes AI — or takes your own key at no markup, ever.
- A migration path in writing, including the two things FUB’s own docs say stay behind (emails, call recordings) — so the switch is planned, not discovered.⁸
- Governed AI — human approval on any AI action that touches money or a client.
- More than follow-up — tasks, calendar, and native CMA on the same org-scoped surface as leads and deals.
Follow Up Boss comparison questions, answered plainly.
How do I migrate from Follow Up Boss to BrokerDIY?
As the account owner, run FUB’s export with “Export All Columns” checked (People → All People → Export) — you get a CSV including the most recent 50 calls, texts, and notes per contact.⁸ A BrokerDIY workspace admin then runs our CSV import dry-run first, so you see every row’s verdict before anything is written.³ Note FUB’s limits: emails and call recordings don’t export, per FUB’s own docs.
Is BrokerDIY cheaper than Follow Up Boss?
Compare the models first: FUB bills per user — Grow at $69/user/mo, Pro at $499/mo for 10 users plus $49 per additional user, Platform at $1,000/mo for 30 users plus $20 each (all plus tax).⁷ BrokerDIY publishes one flat monthly rate for the whole brokerage on its pricing page. Which is cheaper depends on your headcount — the point of comparison is per-user billing versus one flat rate for the whole brokerage.
What does Follow Up Boss do that BrokerDIY doesn’t?
FUB ships a mature dedicated follow-up CRM with a large integration ecosystem and per-user team plans. BrokerDIY doesn’t meter headcount, includes AI (or your own key at no markup), adds tasks/calendar/CMA natively, and puts a human approval in front of AI actions that touch money or clients.
What we don’t publish yet (—): we don’t yet publish a position on moving transactions that are mid-close at switch time, or a contract-term claim for BrokerDIY. If you have deals in flight, ask us — we’ll answer in writing before you sign anything.
Competitor names and marks are property of their respective owners. Competitor pricing and export capabilities shown are from each vendor’s own public pages as of the date noted; verify current terms directly with the vendor. Comparisons reflect BrokerDIY’s assessment.