BrokerDIY vs Follow Up Boss: AI is included; Calling is a paid add-on
Follow Up Boss is an established real-estate CRM. FUB lists AI features as included; on Grow, Calling is a paid $39/user add-on and FUB says some AI features rely on Calling data. BrokerDIY includes AI in its flat pricing and starts free. Here's the honest side-by-side.
Follow Up Boss's Grow plan is publicly listed at $69/user/mo, with AI features included; Grow Calling is a paid $39/user add-on, and FUB says some AI features rely on Calling data. BrokerDIY's Pro tier is a flat monthly rate that is not yet published (AI included, or bring your own AI key at $0 markup), and a solo agent can start at $0. At team size, BrokerDIY is a flat $349/mo vs. FUB's publicly listed $499/mo for 10 users.
What each plan actually costs
| BrokerDIY | Follow Up Boss | |
|---|---|---|
| Solo / entry | $0 Free (BYOAI) · $29 Starter · TBD Pro (AI included) | $69/user Grow³ |
| Team (~10 seats) | $349/mo flat, up to 10 seats | Official pricing: $499/mo, 10 users³ |
| Brokerage / larger | Enterprise custom (white-label, 30+ seats) | Official pricing: $1,000/mo Platform, 30 users³ |
| AI | Included in the price, or bring your own key at $0 markup | Included; some AI features rely on Calling data. Grow Calling is $39/user³ |
| Published pricing? | Yes for Free, Starter, and Team — Pro pricing is still being finalized | Yes (tiers public) |
| Setup fee | $0 | Not published |
³ Follow Up Boss figures are from its official public pricing page (followupboss.com/pricing), re-checked 2026-07-26.
The honest capability comparison
| Capability | Follow Up Boss | BrokerDIY |
|---|---|---|
| AI included in the base price | ✓ some features rely on Calling data | ✓ |
| Bring-your-own-AI (your key, $0 markup) | — | ✓ every tier |
| Free tier for a solo agent | — | ✓ |
| Dedicated follow-up CRM engine | ✓ | Unified surface incl. leads + follow-up |
| One surface: leads + deals + tasks + calendar + CMA | CRM-centric | ✓ |
| Operable task / transaction workspace | Via CRM | ✓ ClickUp-backed |
| Native CMA / valuation | — | ✓ GAMLS RESO |
| Governed AI with visible human approval | — | ◐ architecture live; CMA executes |
| In-app e-sign | — | ◐ building |
| Multi-tenant scope (per-user × per-org) | — | ✓ |
| Month-to-month | ✓ | ✓ |
Where Follow Up Boss still leads
Follow Up Boss is a focused follow-up CRM with a deep integration ecosystem — FUB lists 250+ integrations on its pricing page. If what you want is a dedicated follow-up CRM from an established vendor with a large integrations marketplace, FUB covers that today, and BrokerDIY is the younger product. Our edge is scope and AI economics, not tenure.
- Flexible AI economics. FUB lists AI features as included; on Grow, Calling is a paid $39/user add-on and some AI features rely on Calling data. BrokerDIY includes AI in its price — or lets you bring your own key at $0 markup.
- Starts free. A solo agent can run on BrokerDIY at $0 with their own AI key; Follow Up Boss's published plans start at $69/user and offer a free trial.
- Flat team pricing. $349/mo for up to 10 seats vs. a reported $499/mo for 10 users — and no per-seat climb inside the band.
- More than follow-up. Tasks, calendar, and native CMA live on the same surface as your leads and deals.
- Governed AI you can audit, and true per-user × per-org scoping.
Follow Up Boss comparison questions, answered plainly.
Is BrokerDIY cheaper than Follow Up Boss?
It depends on your needs. FUB lists AI features as included; on Grow, Calling is a paid $39/user add-on and FUB says some AI features rely on Calling data. BrokerDIY's Pro is a flat monthly rate that is not yet published, with AI included, and a solo agent can start free with their own AI key. At team size, BrokerDIY's flat $349/mo undercuts FUB's publicly listed $499/mo for 10 users.
Does Follow Up Boss include AI?
FUB's official pricing lists AI features as included. On Grow, Calling is a paid $39/user add-on, and FUB says some AI features rely on Calling data. BrokerDIY includes AI in its price and also supports bring-your-own-AI at no markup on every tier.
Should I switch from Follow Up Boss to BrokerDIY?
If Follow Up Boss already works for you purely as a follow-up CRM, there's no urgency to switch. Consider BrokerDIY if you want a free solo tier, bring-your-own-AI at no markup, or one surface that adds tasks, calendar, and native CMA to your leads and deals. BrokerDIY is the newer product — we compete on scope and AI economics, not tenure.
Competitor names and marks are property of their respective owners. Follow Up Boss pricing shown is from its official public pricing page (followupboss.com/pricing), re-checked 2026-07-26. Comparisons reflect BrokerDIY's assessment.