BrokerDIY vs SignNow
SignNow is one of the cheapest serious e-signature tools on the market, and we are not going to pretend otherwise. What it does not do is run the brokerage around the signature — which is the entire reason BrokerDIY exists.
SignNow publishes Business at $8/mo, Business Premium at $15/mo and Enterprise at $30/mo on annual billing, and states unlimited users on all plans (their pricing page, checked 2026-08-18). If signing is genuinely all you need, that is a better deal than ours. Here is the honest comparison anyway.
What each one costs
| BrokerDIY | SignNow (airSlate) | |
|---|---|---|
| Entry price | $0 trial (14 days), then $29/mo — whole platform | Business $8/mo billed annually ($20 billed monthly) |
| Mid tier | $349/mo flat, up to ten seats — whole platform | Business Premium $15/mo annually ($30 billed monthly) |
| Top published tier | $349/mo flat — no higher published tier | Enterprise $30/mo annually ($50 monthly); Site License $1.50 per signature invite |
| White-label | Your brokerage’s brand on every envelope, at every tier | Custom branding starts at the Enterprise tier |
| Contract | Month-to-month, $0 setup | Headline rates are annual billing; monthly billing costs more |
SignNow figures are from their published pricing page (checked 2026-08-18), where the headline rates are annual billing and the higher figure in each pair is monthly billing. SignNow states unlimited users on all plans. Verify current rates with airSlate SignNow.
Where BrokerDIY wins — and where it doesn’t
| Question | The honest answer |
|---|---|
| Where SignNow still wins | Raw price for pure e-signature. If all you need is a signing tool, $8/mo on annual billing beats any platform, and their unlimited-users position makes it cheaper still for a large roster that only ever signs. |
| Where BrokerDIY wins | Signing is not the job — closing is. Our e-sign sits inside the CRM, the sequences and the transaction timeline, under your brand at every tier, so a signed document updates the deal instead of landing in a separate app someone has to check. |
| Watch out for the branding tier | On SignNow, custom branding, SMS invites and advanced signer authentication are Enterprise features. The brokerage-branded signing experience is not the $8 plan. |
| Watch out for the billing period | The headline figures are annual billing. Billed monthly, the same three plans are $20, $30 and $50. |
| Where it doesn’t fit | If you want a standalone signature tool and nothing else, SignNow is a fine and genuinely cheap answer. We are selling the brokerage platform around it. |
Questions buyers ask.
Is BrokerDIY cheaper than SignNow?
Not for signing alone — SignNow’s Business plan is $8/mo on annual billing and we are $29/mo. The comparison only favours us once you count what else you would otherwise buy: CRM, AI voice agents, sequences and transactions are already in our price.
How much does SignNow cost?
SignNow publishes Business at $8/mo, Business Premium at $15/mo and Enterprise at $30/mo on annual billing — $20, $30 and $50 respectively billed monthly — plus a Site License at $1.50 per signature invite. Figures from their pricing page, checked 2026-08-18.
Can I brand the signing experience on SignNow?
Yes, at the Enterprise tier. Their pricing page lists custom branding under Enterprise, above Business and Business Premium. With BrokerDIY the brokerage’s brand is on the envelope at every tier.
Competitor names and marks are the property of their respective owners. SignNow pricing is from their published pricing page, checked 2026-08-18, where headline rates reflect annual billing — verify current rates with airSlate SignNow. Comparisons reflect BrokerDIY’s assessment as of 2026-08-18.