Price the leads you never reached.
Every lead that waited until morning has a number attached. Enter your volume and close rate — the calculator shows the pipeline exposure of unanswered leads, with no invented multipliers.
Exposure = the pipeline value of leads that never got a fast answer. It is arithmetic on your inputs — not a promise of what faster answering recovers.
Arithmetic on the numbers you enter — exposure, not a recovery promise. The follow-up half of the story is what AI voice agents answering around the clock and an AI ISA are for; the reasoning is in speed to lead, explained.
Calculator questions, answered plainly.
Why “exposure” and not “ROI”?
Because honest math stops where claims start. What’s computable from your inputs is the pipeline value of leads that never got a fast answer — the exposure. Whether faster answering recovers any of it depends on your market and your follow-up; we won’t put a multiplier on it we can’t source.
What counts as a missed lead?
Whatever you count: a call no one answered, a form that waited until morning, a text never returned. Set the percentage to whatever your honest estimate is — the arithmetic does the rest.
Is my data stored anywhere?
No. Everything runs in your browser — nothing is sent, saved, or tracked.