Real estate brokerage software built as one brain.
Most brokerages run a stack of single-purpose subscriptions that never talk to each other. BrokerDIY runs the whole operation — CRM, transactions, e-signature, back office, recruiting, voice — on one private brain the brokerage owns, with a human approving anything that touches money or a client.
Ten departments · one login · flat published pricing · $0 setup
What a complete brokerage stack has to cover.
Strip any brokerage down to first principles and the software needs are the same: sell, close, file, recruit, market, answer. The only question is whether those run as disconnected subscriptions or as one system. The work breaks down into six jobs.
E-signature across the transaction side is legally recognized in the United States under the federal ESIGN Act (15 U.S.C. ch. 96) and, at state level, the Uniform Electronic Transactions Act.
How to evaluate real estate brokerage software.
The questions worth asking every vendor you shortlist, including us. Our answers sit in the right-hand column rather than a checkmark, because a checkmark is not an answer.
| What to evaluate | The question to ask any vendor | BrokerDIY’s answer |
|---|---|---|
| Consolidation | How many of your current subscriptions does it actually replace — today, not on the roadmap? | CRM, transactions, e-sign, recruiting, voice, and back office in one platform; connectors for Lofty, kvCORE, Follow Up Boss and Dotloop are planned for early access |
| Integration honesty | Which connectors are live today, versus planned? | We label them: native is live, third-party connectors are planned — ask any vendor the same |
| Data ownership | Does your brokerage’s data train the vendor’s models for other customers? | Never. Your brain is isolated to your tenant |
| AI boundaries | What does the AI do without a human, and where does it stop? | Mechanical work runs alone; anything touching money or a client waits for approval — enforced by the platform |
| Pricing model | Per seat, per transaction, or flat? What happens when you hire? | Flat monthly, published: $29 / $99 / $199, Team $349 for 10 seats, $0 setup |
| Brand | Whose name is on the client-facing surfaces? | Yours. White-label is the default, not an enterprise upsell |
| Migration | Must you rip out your current stack to start? | No — orchestrate on top of it first, move pieces over at your pace |
Pricing the stack you have today? What brokerage software costs in 2026 and the cost calculator do the arithmetic. Vendor-by-vendor: the comparisons page — every figure tagged as published price or approximation.
The mechanical half, done for you.
A brokerage’s work splits cleanly into repetitive work and judgment work. Software should take the first half completely and stay out of the second. That line is a product decision, and we hold it deliberately.
The department-by-department map is on the platform page. The two deepest workflows have their own pages: transaction management and the back office.
Brokerage software questions, answered plainly.
The short version before you move your brokerage anywhere new.
What is real estate brokerage software?
It is the software a real estate brokerage runs on — CRM and follow-up, transaction management, e-signature, back-office filing and retention, recruiting, marketing, and front-desk phone handling. The category once meant digitizing the paper office; the modern version means replacing a stack of single-purpose subscriptions with one platform.
How much does real estate brokerage software cost?
It depends entirely on how you buy it. A stack of single-purpose tools carries a separate bill from each vendor; a consolidated platform carries one. BrokerDIY’s published rate card is Starter $29/mo, Pro 5x $99/mo, Pro 20x $199/mo, Team $349/mo with 10 seats included, and Enterprise scoped with you — $0 setup and a 14-day free trial. To price the stack you run today, the cost calculator adds it up.
Do I have to migrate everything at once?
Not on day one. BrokerDIY is built to orchestrate on top of the stack you already run, with connector support planned for platforms like Lofty, kvCORE, Follow Up Boss and Dotloop for early access — those integrations are planned and are not live today. Most brokerages start alongside what they have and move pieces over at their own pace.
What should I look for when evaluating it?
Coverage under one login, a straight answer on which integrations are live today versus planned, published pricing, data ownership — whether your data trains other customers’ models — and where the AI’s autonomy stops. The buyer’s checklist on this page walks through each.
How is this different from software for individual agents?
Agent software optimizes one person’s pipeline. Brokerage software runs the operation: every agent’s deals, the back office, recruiting, and the brand clients actually see. BrokerDIY is built per brokerage — each one’s data is isolated from every other.
Who owns the data?
You do. Each brokerage’s knowledge lives in its own isolated, private brain — it never trains other tenants’ models and never leaves your side of the wall.
When can my brokerage start?
Founding brokerages are being onboarded from the waitlist now, with early access opening September 2026. Joining locks your founding rate.
One brain for the whole brokerage.
Now onboarding founding brokerages. Join the waitlist and we’ll reach out as founding spots open — no payment, no commitment.
- Founding rate locked the day you join
- First in line when early access opens
- No payment, no commitment
See the ten departments in one place: the platform overview.