BrokerDIY vs CINC: done-for-you lead-gen vs published-pricing AI stack
CINC (Commission, Inc.) sells a premium, quote-led platform that bundles lead generation with its CRM — reviewers consistently call it powerful and pricey. Here’s the honest side-by-side with a platform that publishes its rate card instead. The full cost breakdown is in What Does CINC Cost in 2026? What We Know.
CINC doesn’t publish pricing; third-party guides place it in the premium tier with lead-gen services bundled into the platform cost. BrokerDIY publishes its whole rate card: org plans with seats included.
What each plan actually costs
| BrokerDIY | CINC | |
|---|---|---|
| Entry price | Published org plans, from Starter (pricing page) | ≈$899–$1,000/mo (third-party; Luxury Presence 2026-05, re-checked 2026-09; quote-led on CINC’s own site) |
| Team plan | Team bundles seats for the office, with optional add-on seats (pricing page) | Quote-led; ≈$1,299–$1,500/mo per third-party reviews (Luxury Presence 2026-05, re-checked 2026-09) |
| Lead generation | Governed ads lane; no managed service | Bundled lead-gen services (a core part of the offer) |
| Contract | — | Verify with CINC |
| Published pricing? | Yes — every plan and allowance on the page | No — quote-led |
CINC pricing is not published; approximations are third-party — third-party estimates place solo plans around $899–$1,000/mo and team/professional plans around $1,299–$1,500/mo — Luxury Presence’s CINC pricing breakdown (May 2026, re-checked September 2026), corroborated by AgentAdvice’s review (checked 2026-08) — verify with CINC.
The honest capability comparison
| Capability | CINC | BrokerDIY |
|---|---|---|
| Lead generation | Core strength — bundled services | Governed ads lane; no managed service |
| IDX consumer website | Built-in | Connect your existing site |
| AI voice agents | Not native | Anna & Grace answer, qualify, and book 24/7 |
| AI follow-up | Behavioral automation | AI-tailored sequences with winner promotion |
| E-signature & transactions | Via integrations | Built in, white-label, filed to the deal |
| Best fit | Teams buying leads + platform together | Brokerages unifying operations + AI, self-serve |
What brokers ask about CINC vs BrokerDIY.
How much does CINC cost?
CINC is quote-led on its own site, but third-party reviews carry numbers: Luxury Presence’s CINC pricing breakdown (May 2026, re-checked September 2026) places solo plans around $899–$1,000/mo and team/professional plans around $1,299–$1,500/mo, corroborated by AgentAdvice’s review — approximations, not quotes. Get a CINC quote and put it next to BrokerDIY’s published rate card; that comparison is exactly why we publish ours.
What does CINC do better?
Bundled lead generation — CINC’s model is platform + leads together, and teams that want everything in one purchase like it. BrokerDIY deliberately doesn’t sell leads; we build the operating system (voice AI, sequences, e-sign, transactions) that makes any lead source work harder.
What does BrokerDIY do better?
Published org plans with seats included, AI voice agents, white-label e-sign, transaction coordination, and a recruiting desk on one private brain. Different model — pick the one that matches how you grow.
Competitor names and marks are property of their respective owners. CINC pricing is not published; characterizations are third-party and dated 2026-08 — verify with the vendor. Comparisons reflect BrokerDIY’s assessment as of 2026-08-18.