The EXIT Realty stack in 2026: included tech, BoldTrail, and the 10/7/5 formula
EXIT’s pitch is two things at once — a residuals formula that pays agents for sponsoring agents, and an included marketing technology suite that grew a BoldTrail partnership in late 2025. Here’s the line-by-line from public sources, and where the honest questions live.
Per EXIT’s own recruiting materials and trade coverage: the 10/7/5 Formula pays 10% of a sponsored agent’s gross commission as career residuals, converting to 7% at retirement and 5% as a legacy benefit — with $665M+ in residuals paid cumulatively per EXIT’s own site. The included tech spans a marketing resource center, expert marketing suite, ad center, digital business card, and an EXIT-branded website; in October 2025 BoldTrail became a Premier Partner with AI-powered CRM, IDX websites, and recruiting tools at special marketplace pricing. EXIT does not publish agent commission splits on its own domains.
The EXIT stack, line by line
| Item | What agents get | Notes |
|---|---|---|
| Sponsoring formula | 10% of sponsored agents’ gross commission, career-long | Converts to 7% at retirement, 5% as legacy benefit — EXIT’s 10/7/5, per joinexitrealty.com |
| Residuals paid to date | $665M+ cumulative | Per EXIT’s own site, checked 2026-08 |
| Agent splits | Not published on EXIT’s own domains | Ask your local office — verify in writing |
| Resource Center | Marketing center, listing/lead management, on-demand learning | Included with membership |
| Marketing suite | Virtual tours, flyers, custom listing sites, digital business card | Expert Marketing Suite + Ad Center (Facebook/Google ads) |
| Website | Fully customizable EXIT-branded site | EXIT says included with membership |
| BoldTrail partnership | Smart CRM, IDX websites, lead gen, recruiting tools, back-office automation | Premier Partner since Oct 2025; special marketplace pricing — agents may still pay |
| AI content | RealEstateContent.ai (AI social content, auto-posting) | Premier Partner since Jan 2025 |
From joinexitrealty.com (formula + technology pages) and trade coverage dated 2025-10-01 / 2025-01-30, checked 2026-08 — EXIT does not publish commission splits; verify everything with your local EXIT office.
What to ask about the EXIT stack
| Question | Why it matters |
|---|---|
| What does BoldTrail ‘special pricing’ actually cost me? | The partnership brings marketplace pricing, not necessarily included product — ask which BoldTrail tiers are covered and by whom |
| Which office fees apply on top? | EXIT is a franchise system — tech inclusion can vary by office; get the fee sheet in writing |
| Do the residuals change the tech decision? | 10/7/5 is a business model, not software — evaluate the stack on its own merits |
| Export, in writing | The standing rule: document the export path before your database lives anywhere |
| Watch out — where BrokerDIY doesn’t fit | The included marketing suite plus marketplace BoldTrail may cover an agent’s day — BrokerDIY fits teams and brokerages building operations they own beyond the bundle |
Questions EXIT agents ask.
Does EXIT Realty provide a CRM?
The included suite covers marketing and listing management, and the October 2025 BoldTrail partnership brings its AI-powered Smart CRM to EXIT’s marketplace with special pricing. Ask your office which parts are included versus marketplace-priced before you count them as free.
What is EXIT’s 10/7/5 formula?
It’s EXIT’s sponsoring-residuals program, not a tech product: 10% of a sponsored agent’s gross commission flows to the sponsor for their career, converting to 7% at retirement and 5% as a legacy benefit. EXIT reports $665M+ paid cumulatively. Evaluate it as a business model alongside — not instead of — the software question.
Can I run my own tools alongside EXIT’s stack?
Yes. BrokerDIY is built for exactly that: orchestrate on top of whatever the brokerage provides — voice agents, follow-up sequences, white-label e-sign — with export-friendly data so you’re never locked in.
EXIT Realty names and marks are property of their respective owners. Formula and technology details from EXIT’s own recruiting site and dated trade coverage, checked 2026-08 — verify with EXIT. This guide is independent service content, not an EXIT Realty publication. BrokerDIY is a software platform, not a brokerage.