7 Lofty alternatives for brokerages in 2026
Lofty (formerly Chime) is a capable all-in-one — but teams commonly leave over quote-only pricing, stacking fees, and support responsiveness. Here are the alternatives worth a look, honestly scored, starting with ours.
Lofty doesn’t publish pricing — every plan says “Request Pricing” — and its managed ad service carries a percentage fee. If that’s why you’re shopping, every option below lists what it costs and where it’s weak. Nothing here is softened because it’s our page; the watch-outs on our own row are real.
Every alternative, priced and scored
| Alternative | Published pricing | Best for | Watch out |
|---|---|---|---|
| BrokerDIY (us) | Yes — $29–$349/mo, month-to-month, $0 setup | Brokerages wanting AI ops on one brain | Newest platform on this list; IDX not built in |
| Follow Up Boss | Yes — published tiers | Follow-up-first teams | Calling is a paid add-on; some AI features tie to Calling data |
| BoldTrail | No — quote-only | Enterprise brokerages | Sales-led pricing; expect a quote wall |
| kvCORE (BoldTrail’s predecessor) | No — quote-only | Large teams | Third parties report $300–$499/user/mo |
| Sierra Interactive | Yes — $299.95–$599.95/mo | IDX lead-gen teams | Reported 6-month commit + setup fee |
| BoomTown | No — quote-only | Premium managed lead-gen | Among the priciest per third-party guides |
| Wise Agent | Yes — budget tiers | Solo agents on a budget | Lighter on AI and brokerage-level ops |
Pricing observations dated 2026-08, from vendor sites and third-party guides — verify before deciding. ‘Published’ means a public rate card without a sales call.
Where BrokerDIY wins — and where it doesn’t
| Question | The honest answer |
|---|---|
| Why teams leave Lofty | Quote-only pricing, fees that stack (including a percentage on managed ad spend), and support responsiveness are the most common themes in public reviews |
| Where BrokerDIY wins | Published rate card, AI voice + sequences + e-sign in the price, a private data brain, month-to-month |
| Where Lofty still wins | Mature IDX websites, breadth of managed lead-gen, years in market |
| Where others win | Wise Agent on price for solos; Sierra on IDX; Follow Up Boss on follow-up simplicity |
Questions buyers ask.
What is the best Lofty alternative?
Depends on the job. For follow-up-first teams, Follow Up Boss. For IDX lead generation, Sierra Interactive. For budget solos, Wise Agent. For brokerages that want AI operations with published pricing on one platform — that’s the job we built BrokerDIY for.
Why do teams switch away from Lofty?
The most common themes in public reviews are quote-only pricing, fees that stack — including a percentage on managed ad spend — and support responsiveness. Your experience may differ; read current reviews before deciding.
Is BrokerDIY cheaper than Lofty?
Lofty doesn’t publish pricing, so we can’t promise that. BrokerDIY’s rate card is public: $29/mo Starter after a free trial, $349/mo for a 10-seat team, $0 setup, month-to-month. Get a Lofty quote and compare directly — that’s the whole point of publishing ours.
Competitor names and marks are property of their respective owners. Observations dated 2026-08-18 from public sites and reviews; verify current details with each vendor before deciding.