BrokerDIY vs CINC: done-for-you lead-gen vs published-pricing AI stack
CINC (Commission, Inc.) sells a premium, quote-led platform that bundles lead generation with its CRM — reviewers consistently call it powerful and pricey. Here’s the honest side-by-side with a platform that publishes its rate card instead.
CINC doesn’t publish pricing; third-party guides place it in the premium tier with lead-gen services bundled into the platform cost. BrokerDIY publishes everything: $29/mo after a free trial, $349/mo for a 10-seat team, $0 setup, month-to-month.
What each plan actually costs
| BrokerDIY | CINC | |
|---|---|---|
| Entry price | $0 trial, then $29/mo | Quote-led — no public rate |
| Team plan | $349/mo flat, up to 10 seats | Quote-led; reviewers report premium pricing |
| Lead generation | Governed ads lane; no managed service | Bundled lead-gen services (a core part of the offer) |
| Contract | Month-to-month | Verify with CINC |
| Published pricing? | Yes — every plan and allowance on the page | No — quote-led |
CINC pricing is not published; ‘premium tier’ characterization reflects consistent third-party reviews (checked 2026-08) — verify with CINC.
The honest capability comparison
| Capability | CINC | BrokerDIY |
|---|---|---|
| Lead generation | Core strength — bundled services | Governed ads lane; no managed service |
| IDX consumer website | Built-in | Connect your existing site |
| AI voice agents | Not native | Anna & Grace answer, qualify, and book 24/7 |
| AI follow-up | Behavioral automation | AI-tailored sequences with winner promotion |
| E-signature & transactions | Via integrations | Built in, white-label, filed to the deal |
| Best fit | Teams buying leads + platform together | Brokerages unifying operations + AI, self-serve |
What brokers ask about CINC vs BrokerDIY.
How much does CINC cost?
CINC is quote-led — we won’t quote a number we can’t source. Reviewers consistently place it in the premium tier with lead-gen bundled. Get a CINC quote and put it next to BrokerDIY’s published rate card; that comparison is exactly why we publish ours.
What does CINC do better?
Bundled lead generation — CINC’s model is platform + leads together, and teams that want everything in one purchase like it. BrokerDIY deliberately doesn’t sell leads; we build the operating system (voice AI, sequences, e-sign, transactions) that makes any lead source work harder.
What does BrokerDIY do better?
Published month-to-month pricing, AI voice agents, white-label e-sign, transaction coordination, and a recruiting desk on one private brain. Different model — pick the one that matches how you grow.
Competitor names and marks are property of their respective owners. CINC pricing is not published; characterizations are third-party and dated 2026-08 — verify with the vendor. Comparisons reflect BrokerDIY’s assessment as of 2026-08-18.