The Better Homes and Gardens Real Estate stack in 2026: The Greenhouse and what your office includes
BHGRE’s technology story is The Greenhouse — a 24/7 integrated platform covering leads, referrals, marketing, training, CRM, and documents, with MoxiWorks listed among its agent tools. But BHGRE is a franchise system: what your office actually includes varies. Here’s the line-by-line, and the questions that decide it.
Per BHGRE’s own career site: The Greenhouse bundles lead management, referrals, marketing, training, CRM, listing management, and a document repository; agents get customizable IDX-enabled websites, a proprietary social-media tool, and PinPoint targeted direct mail reaching what BHGRE describes as access to 175M+ consumers. MoxiWorks appears among Greenhouse’s agent tools. No BHGRE-branded AI launch had been announced through August 2026 — and MoxiWorks’ own RISE AI platform (Nov 2025) is a vendor release that doesn’t name BHGRE, so treat it as a question for your office, not a fact. Brand-level commission splits are not published — each office is independently owned.
The BHGRE stack, line by line
| Item | What agents get | Notes |
|---|---|---|
| The Greenhouse | Lead management, referrals, marketing, training, CRM, listing management, document repository | Integrated 24/7 platform, per bhgrecareer.com |
| MoxiWorks | Listed among Greenhouse agent tools | Via greenhouse.bhgre.com; ask your office which modules you get |
| Websites | Customizable IDX-enabled agent sites; broker sites + mobile apps | Per BHGRE’s career site |
| Social + mail | Proprietary social-media tool; PinPoint targeted direct mail | BHGRE describes access to 175M+ consumers |
| Brand amenities | Personalized Better Homes and Gardens magazine gift subscriptions | Per BHGRE’s career site |
| AI | No BHGRE-branded AI launch found through 2026-08 | MoxiWorks launched RISE (Nov 2025) — a vendor release that doesn’t name BHGRE |
| Splits and fees | Not published brand-level | Franchise system — offices vary; get yours in writing |
From bhgrecareer.com (tools + technology), greenhouse.bhgre.com, and moxiworks.com’s RISE release (2025-11-13), checked 2026-08 — BHGRE is a franchise; verify inclusion lists and fees with your local office.
What to ask about the BHGRE stack
| Question | Why it matters |
|---|---|
| Which Greenhouse modules does MY office include? | The platform is broad; franchise offices choose — the inclusion list is the real answer |
| Does our MoxiWorks subscription include RISE? | RISE is MoxiWorks’ AI platform (Nov 2025); the launch doesn’t name BHGRE — ask your office and MoxiWorks directly |
| AI capabilities | No BHGRE-branded AI had shipped at check time; ask specifically about voice AI and follow-up automation if those matter to your workflow |
| Export, in writing | The standing rule: document the export path before your database lives anywhere |
| Watch out — where BrokerDIY doesn’t fit | If your office’s Greenhouse inclusion list covers your workflow, a second platform is a duplicate bill — BrokerDIY is for brokerages and teams that own their operations outright |
Questions BHGRE agents ask.
Does BHGRE give agents a CRM?
Yes — The Greenhouse includes CRM functionality alongside lead management, referrals, marketing, training, and documents, and MoxiWorks is listed among its agent tools. Which modules your office includes is a franchise-level decision, so get your office’s list in writing.
Does BHGRE have AI tools?
We found no BHGRE-branded AI launch through August 2026. MoxiWorks — a vendor whose tools appear in Greenhouse — launched an AI-native platform called RISE in November 2025, but that release doesn’t name BHGRE, so whether your office has it is a question for your broker and MoxiWorks, not a fact to assume.
Can I use my own tools alongside the Greenhouse?
Yes. BrokerDIY is built to orchestrate on top of whatever the brokerage provides — voice agents, follow-up sequences, white-label e-sign — with export-friendly data so you’re never locked in.
Better Homes and Gardens Real Estate names and marks are property of their respective owners. Details from BHGRE’s own career site and dated vendor releases, checked 2026-08 — verify with your local office. This guide is independent service content, not a BHGRE publication. BrokerDIY is a software platform, not a brokerage.