The Greenwood King stack in 2026: Houston’s founder-led luxury independent, from public sources
Greenwood King has been Houston’s independently-owned luxury brokerage since 1984 — founders Julie Greenwood and Linda King still run it, per its 35th-anniversary press. RealTrends Verified puts it at $1.12 billion in volume on 932 sides. The platform story, you have to ask for. Here’s the line-by-line.
Per RealTrends Verified (2025 data, checked 2026-08): Greenwood King Properties reports 145 active licensed agents across 3 residential sales offices, 932 transaction sides, and $1.12 billion in sales volume — a national volume rank of #284 with an average home price of $1.20M. Headquartered in Upper Kirby (3201 Kirby Drive) with offices on Voss and in the Heights. The firm’s own site claims a larger roster — ‘over 170 agents’ and ‘$1+ billion in yearly sales since 2012’ — numbers cited here as brokerage-published, not independently verified. What the public record does not document: a named CRM, transaction platform, or agent-tool stack — nothing published through August 2026. Here’s what is sourced, and the questions that fill the rest.
The Greenwood King line-by-line
| Item | What the public record shows | Notes |
|---|---|---|
| Model | Independent, privately-held luxury brokerage — founders still in leadership | Founded 1984 by Julie Greenwood and Linda King; own site and press, checked 2026-08 |
| Scale | 145 active licensed agents | RealTrends Verified profile, 2025 data, checked 2026-08; the firm’s own site says ‘over 170 agents’ |
| Production | Greenwood King closed 932 transaction sides and $1.12B in sales volume | RealTrends Verified 2025 — national volume rank #284, average home price $1.20M |
| Network | LeadingRE affiliate — a referral-network membership, not ownership | RealTrends profile, checked 2026-08; no national franchisor found in public records |
| Footprint | Upper Kirby headquarters (3201 Kirby Dr) plus Voss and Heights offices | Per their site, checked 2026-08 |
| Positioning | Luxury in-town specialist — $1+ billion in yearly sales every year since 2012 | Brokerage-published claim on their site, checked 2026-08 |
| Agent-facing platform | Not publicly documented | No published CRM, transaction, or lead stack found through 2026-08 — ask |
| Splits and fees | Not published | Independents set their own — get yours in writing |
From RealTrends Verified 2025 rankings and profile (checked 2026-08), Greenwood King’s own site, and Houston press (Paper City, Houston Chronicle). Production figures are RealTrends-reported; the firm’s own agent-count and volume claims are brokerage-published and attributed as such; splits and platform inclusions unpublished — verify with the brokerage.
What to ask about the Greenwood King stack
| Question | Why it matters |
|---|---|
| Whose platform do 145 luxury-market agents run on? | The public record documents scale and leadership, not a named platform — ask what CRM, transaction management, and lead tools an agent actually gets |
| What does the LeadingRE affiliation include? | It is a referral network, not an owner — pin down what referral flow and tools it brings versus what the brokerage builds itself |
| How does a founder-led independent handle technology? | Independents at this scale either build, buy, or stitch — the honest question is which one Greenwood King chose and who pays for it |
| Watch out — where BrokerDIY doesn’t fit | If you’re a Greenwood King agent whose pipeline is already fed by the brokerage’s luxury brand and referral network, a second platform is a cost — BrokerDIY fits brokerages and teams that own their operations outright |
Questions agents ask.
Does Greenwood King give agents a CRM or tech platform?
Not one it publishes. Through August 2026 no Greenwood King agent platform, CRM, or transaction system appears in public sourcing — the public record is scale, leadership, and positioning, not tooling. Ask the brokerage directly what an agent gets before joining.
How big is Greenwood King?
RealTrends Verified 2025 reports 145 active licensed agents, 932 transaction sides, and $1.12 billion in sales volume, ranking it #284 nationally by volume with a $1.20M average home price. The firm’s own site claims over 170 agents and $1+ billion in yearly sales since 2012 — RealTrends-reported and brokerage-published figures, attributed separately.
Is Greenwood King part of a franchise or a network?
No franchise — it is an independently-owned Houston brokerage, and founders Julie Greenwood and Linda King remain in leadership. It is a LeadingRE affiliate, which is a referral-network membership rather than ownership. Verify current details with the brokerage.
Greenwood King names and marks are property of their respective owners. Scale and production figures from RealTrends Verified 2025 (2025 data) with brokerage-published claims attributed as such; observations checked 2026-08 — this guide is independent service content, not a Greenwood King publication. BrokerDIY is a software platform, not a brokerage. Compared as of 2026-08-18.