The Moreland Properties stack in 2026: Austin’s 40-year luxury independent, from public sources
Moreland Properties has been Austin’s independent luxury brokerage since 1986 — founder Emily Moreland still chairs it, and in a market where Compass absorbed the biggest locals, Moreland is the one that stayed independent. The platform story, you have to ask for. Here’s the line-by-line.
Moreland Properties presents itself as ‘Austin’s #1 Independent Brokerage’ — and unlike most Austin firms of scale, no acquisition contradicts it (checked 2026-08). Established in 1986 by Emily Moreland, who remains Founder & Chairman with Sarah Railey as President, the firm runs over 100 dedicated agents from three offices — Lake Austin Blvd headquarters, Lake Travis, and downtown’s 200 Congress. It absorbed Wilson & Goldrick Realtors in a September 2022 merger, and in July 2022 became Austin’s exclusive member of Forbes Global Properties, an invite-only luxury marketing network — independent behaviors, post-consolidation-wave. What the public record does not document: sales volume, transaction sides, or a named CRM/transaction platform — a ‘$1B+’ volume figure circulates on profiles but has no citable publisher, so it is not printed here. Here’s what is sourced, and the questions that fill the rest.
The Moreland Properties line-by-line
| Item | What the public record shows | Notes |
|---|---|---|
| Model | Independent, locally owned luxury brokerage — no acquisition found through 2026-08 | Own site: ‘Austin’s #1 Independent Brokerage’; CultureMap: ‘the leading independent luxury brokerage firm in Austin’ |
| Scale | Over 100 dedicated agents | Their about page, checked 2026-08; sides and volume not published |
| Leadership | Emily Moreland, Founder & Chairman; Sarah Railey, President | Per their site, checked 2026-08 |
| Footprint | Lake Austin Blvd HQ (3825 #501), Lake Travis (1005 RR 620 S), Downtown (200 Congress Ave) | Per their about page, checked 2026-08 |
| Growth | Merged with Wilson & Goldrick Realtors, September 2022 | CultureMap Austin, checked 2026-08 — absorbed a firm founded 35+ years prior |
| Network | Forbes Global Properties — Austin’s exclusive member since July 2022 | Invite-only luxury marketing network, not ownership |
| Agent-facing platform | Not publicly documented | No published CRM, transaction, or lead stack found through 2026-08 — ask |
| Splits and fees | Not published | Independents set their own — get yours in writing |
From Moreland Properties’ own site and about page, CultureMap Austin’s September 2022 merger coverage, and the Forbes Global Properties membership announcement (checked 2026-08). Agent count is brokerage-published; volume and sides are not published — a circulating ‘$1B+’ profile figure has no citable publisher and is omitted; verify details with the brokerage.
What to ask about the Moreland Properties stack
| Question | Why it matters |
|---|---|
| What does Forbes Global Properties actually provide? | It is a luxury marketing network, not a technology platform — ask what listing exposure it buys versus what CRM, transactions, and lead tools the brokerage itself runs |
| How does a 40-year luxury independent handle technology? | Firms this established either built systems long ago or buy quietly — the honest question is which one Moreland chose, and who pays for it |
| What did the Wilson & Goldrick merger consolidate? | Merging two brokerages means merging two sets of tools and files — ask what actually got unified and what still runs in parallel |
| Watch out — where BrokerDIY doesn’t fit | If you’re a Moreland agent whose pipeline is fed by the brokerage’s luxury brand and Forbes network, a second platform is a cost — BrokerDIY fits brokerages and teams that own their operations outright |
Questions agents ask.
Does Moreland Properties give agents a CRM or tech platform?
Not one it publishes. Through August 2026 no Moreland agent platform, CRM, or transaction system appears in public sourcing — the record documents the brand, the network, and the merger history, not tooling. Ask the brokerage directly what an agent gets before joining.
How big is Moreland Properties?
The firm’s own about page (checked 2026-08) reports over 100 dedicated agents across three Austin offices, founded 1986. Sales volume and transaction sides are not published — the unverified ’$1B+’ figure that circulates on data profiles is not printed here.
Is Moreland Properties part of Compass or another brand?
No — despite Austin’s consolidation wave (Realty Austin and others went to Compass in 2023), no acquisition of Moreland appears in public records through August 2026. It remains locally owned, a Forbes Global Properties member since 2022, and absorbed Wilson & Goldrick as the surviving brand in 2022. Verify current details with the brokerage.
Moreland Properties names and marks are property of their respective owners. Observations from the firm’s own site, CultureMap Austin, and network announcements, checked 2026-08 — this guide is independent service content, not a Moreland Properties publication. BrokerDIY is a software platform, not a brokerage. Compared as of 2026-08-18.