The United Real Estate stack in 2026: flat fees, Bullseye Marketing Hub, and AI included
United’s pitch is agent economics — a flat-fee, transaction-based model with no commission split — plus a 2026 twist: BullseyeAI, a proprietary AI suite included at no extra cost for affiliates. Here’s the line-by-line from public sources, and where the honest questions live.
Per United’s own materials and trade coverage: the model is flat-fee and transaction-based — one flat fee per transaction, no split — with United’s recruiting site claiming agents retain 96% of GCI on average. (A franchise office publishes a $495 transaction fee, with fees varying by office.) The included stack spans the Bullseye Marketing Hub (social graphics, flyers, MLS sync), LeadBoost buyer connections, and a nationwide referral network. In February 2026 United launched BullseyeAI — conversational AI, automated agents for follow-up and lead assignment, voice/text commands — included free for affiliates. United reports 21,000+ agents across 159 offices in 32 states (2024 company figures).
The United stack, line by line
| Item | What agents get | Notes |
|---|---|---|
| Pay model | Flat fee per transaction, no commission split | Per unitedrealestate.com (2024-09); recruiting site claims 96% GCI retained on average |
| Transaction fee | One franchise office publishes $495/transaction | Fees vary by office — joinunitedindy.com, not a national figure |
| BullseyeAI | Conversational assistant, automated AI agents (follow-up, lead assignment, saved searches, campaigns), voice/text commands | Launched 2026-02; included at no extra cost for affiliates |
| Bullseye Marketing Hub | Weekly social graphics, flyers, postcards, brochures, MLS sync | Included |
| LeadBoost + referrals | Buyer connection program; nationwide Relocation & Referral Network | Included |
| CRM | A ‘powerful CRM’ is advertised; no vendor named on pages we checked | Ask your office which CRM and what it costs |
| Scale | 21,000+ agents, 159 offices, 32 states | United’s own figures (2024), restated 2025-01 |
From unitedrealestate.com and joinunitedrealestate.com, a franchise-office fee page, and Real Estate News’ BullseyeAI launch coverage (2026-02-24), checked 2026-08 — fees vary by office; verify with United.
What to ask about the United stack
| Question | Why it matters |
|---|---|
| Which fees apply at MY office? | Flat-fee amounts are office-level — the national pages don’t publish one; get your office’s fee sheet |
| What exactly is the CRM? | ‘Powerful CRM’ without a vendor name is a question, not an answer — ask for the product, the seats, and the export path |
| What does BullseyeAI cover? | It’s a real, included AI suite (Feb 2026) — ask whether it extends to voice answering, transaction coordination, and white-label client moments, or stops at agent productivity |
| Export, in writing | The standing rule: document the export path before your database lives anywhere |
| Watch out — where BrokerDIY doesn’t fit | BullseyeAI included free is a genuinely strong bundle for agent productivity — if it and your office’s CRM cover you, a second platform duplicates them; BrokerDIY’s lane is brokerage-level operations (voice, TC, white-label e-sign) that United doesn’t ship |
Questions United agents ask.
Is BullseyeAI really free?
For United affiliates, yes — Real Estate News reported the February 2026 launch as included at no extra cost, which is genuinely unusual; most brokerages either bundle basic tools or marketplace-price the AI ones. What to verify with your office: which BullseyeAI capabilities are live today versus roadmapped.
How does United’s flat-fee model work?
United charges one flat fee per transaction instead of a commission split — the company’s recruiting materials claim agents keep 96% of GCI on average. The dollar amount isn’t published nationally (one franchise office lists $495/transaction), so the number that matters is your own office’s fee sheet.
Can I use my own tools alongside United’s stack?
Yes. BrokerDIY is built to orchestrate on top of whatever the brokerage provides — voice agents, follow-up sequences, white-label e-sign — with export-friendly data so you’re never locked in.
United Real Estate names and marks are property of their respective owners. Model and technology details from United’s own sites, a franchise-office fee page, and dated trade coverage, checked 2026-08 — fees vary by office; verify with United. This guide is independent service content, not a United Real Estate publication. BrokerDIY is a software platform, not a brokerage.