The Keyes Company stack in 2026: DeltaNET 7 and the included-website bet
South Florida’s four-generation family firm made a clean move in February 2026: out with the old kvCORE stack, in with DeltaNET 7 — a unified, AI-ready platform covering CRM, marketing, training, and back-office, with an included SEO-optimized website for every agent. Here’s the line-by-line, dated.
Per HousingWire’s launch coverage (February 17, 2026): DeltaNET 7, built with Delta Media Group, unifies consumer websites, the agent CRM, drag-and-drop email marketing, automated campaigns, multi-channel outreach, training, and back-office in one ecosystem — with every agent getting an included, SEO-optimized customizable website, which the company says eliminates the need for costly third-party tools. Keyes’ CMO frames the platform as the base to “deploy AI solutions and tools faster and across the entire organization” — AI-ready, not an AI assistant. The prior stack was kvCORE (Inside Real Estate), documented in a 2019 case study — ask your office how migration went. Splits are not published (third-party reviewers describe roughly 70/30 plus per-transaction fees — self-reported). Scale: RealTrends Verified 2026 ranks Keyes #9 among US independent brokerages — $7.03B sales volume, 10,515 transaction sides (2025 data); founded 1926, family-run with Illustrated Properties across Florida.
The Keyes stack, line by line
| Item | What agents get | Notes |
|---|---|---|
| DeltaNET 7 platform | Unified: CRM, email marketing builders, automated campaigns, multi-channel outreach, training, back-office | Launched 2026-02 with Delta Media Group |
| Agent websites | Included SEO-optimized, customizable site per agent | Company says it eliminates costly third-party tools |
| AI posture | Platform is ‘AI-ready’ — a deployment base, not a shipped assistant | CMO: deploy AI solutions faster across the organization |
| Prior stack | kvCORE (Inside Real Estate) | Documented 2019 — ask your office about the migration |
| Splits and fees | Not published | Third-party reviewers describe roughly 70/30 plus per-transaction fees — self-reported, verify locally |
| Scale | #9 US independent brokerage: $7.03B volume, 10,515 sides | RealTrends Verified 2026 (2025 data); founded 1926; Illustrated Properties family |
From HousingWire’s DeltaNET 7 launch coverage (2026-02-17), RealTrends Verified 2026 rankings, and third-party review sites, checked 2026-08 — splits unpublished; verify with Keyes (joinus@keyes.com).
What to ask about the Keyes stack
| Question | Why it matters |
|---|---|
| How did the kvCORE migration go? | A platform switch is a moment of truth — ask what carried over, what didn’t, and where historical data lives |
| What does ‘AI-ready’ mean for me? | The launch language is a foundation claim, not a product — ask which AI tools are actually live for agents today |
| Watch out — where BrokerDIY doesn’t fit | A unified platform with an included website is genuinely broad coverage — if it fits your workflow at your split, a second platform duplicates it; BrokerDIY fits teams building operations they own outright, voice and e-sign included |
| Splits in writing | No published schedule and reviewer-reported terms vary — your office’s number, in writing, is the only one that counts |
Questions Keyes agents ask.
Does Keyes give agents a website?
Yes — with the February 2026 DeltaNET 7 launch, every Keyes agent gets an included, SEO-optimized, customizable website, alongside the unified CRM and marketing tooling. The company’s framing is that this eliminates the need for costly third-party tools; the honest test is whether the included site ranks and converts in your farm area.
What is DeltaNET 7?
The unified platform Keyes launched with Delta Media Group in February 2026 — one ecosystem covering consumer websites, the agent CRM, drag-and-drop email marketing, automated campaigns, multi-channel outreach, training, and back-office. Keyes describes it as AI-ready: the foundation for deploying AI tools faster, rather than a shipped AI assistant.
Can I use my own tools alongside the Keyes stack?
Yes. BrokerDIY is built to orchestrate on top of whatever the brokerage provides — voice agents, follow-up sequences, white-label e-sign — with export-friendly data so you’re never locked in.
The Keyes Company and Illustrated Properties names and marks are property of their respective owners. Details from dated launch coverage, RealTrends rankings, and third-party reviews, checked 2026-08 — verify with Keyes. This guide is independent service content, not a Keyes publication. BrokerDIY is a software platform, not a brokerage.